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Guatemala · Hybrid

Content Writer

Job Description

Our Client is executing an ambitious AI pivot designed to durably strengthen our market position. We are looking for a Content Writer to join their newly structured Brand & Content department, where the unambiguous goal is to build an engaged ICP audience on borrowed channels.

This is not a traditional content-marketing role focused on churning out SEO blog posts for pageviews. The center of gravity here is deeply editorial. You will serve as the writing pillar of a four-person powerhouse team, acting as an autonomous producer of heavy, structural pieces that install

If you are a senior writer with sharp editorial instincts, atomization discipline, and the ability to disappear behind someone else's voice when needed, this role is for you.

Key responsibilities:

Editorial Production & Heavy Content

  • Design and produce structural written pieces, manifestos, foundational articles, lead magnets, and long-running LinkedIn series that carry true authority and earn external citations.

  • Ensure every piece carries a clear, defensible point of view and a structure that rewards reading to the end.

Content Atomization & Cadence

  • Treat atomization as a strict discipline: turn one mother-piece into 15–25 derivatives (LinkedIn posts, quotes, threads, newsletter segments) without diluting the message.

  • Sustain a daily written presence on LinkedIn (official and signature personal accounts) and a weekly cadence for long-form formats.

  • Maintain a real-time editorial calendar and a pre-produced content buffer to ensure the brand publishes on rhythm, without breaking quality.

Ghost-Writing & Coaching

  • Ghostwrite LinkedIn posts, signed articles, and manifestos for the Head of Brand & Communication, perfectly matching their tone, posture, and recurring lexicon.

  • Provide editorial coaching on pieces the Head writes themselves, offering structural feedback and point-of-view sharpening.

GTM Collaboration

  • Write high-converting copy for the GTM team’s paid and owned-channel projects (landing pages, ad copy, nurture sequences, lead magnets) while fiercely protecting the editorial voice.

  • Flag and push back on any GTM briefs that would dilute the brand's tone.

System Management & Craft

  • Maintain and evolve the tone-of-voice guidelines in partnership with leadership.

  • Test, integrate, and set the standard for how the team uses AI writing tools as leverage to multiply output without losing the human voice.

Requirements

  • Proven track record as a senior editorial writer, with a portfolio of heavy, structural pieces (manifestos, white papers, thought leadership).

  • Exceptional ghost-writing abilities, you know how to adopt another leader's voice invisibly and consistently.

  • Deep understanding of content atomization (write once, ship many) and cross-channel distribution, especially on LinkedIn.

  • Ability to hold a high-quality bar under the pressure of a daily publishing cadence.

  • Strong backbone to defend the brand's editorial line and push back when conversion pressures threaten to dilute the voice.

  • A proactive approach to testing and integrating AI tools into the writing workflow.

Nice To Have

  • Experience writing for the marketing, social media, or Intentional Social categories.

  • Preferably have experience within B2B SaaS environments

  • Previous experience bridging the gap between Brand (audience building) and GTM (demand gen/conversion) teams.

  • A background in journalism or deep editorial strategy, rather than just traditional SEO content writing.

* This position is hybrid

Locations
Guatemala
Remote status
Hybrid
Guatemala · Hybrid

Content Writer

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